Vani Murthy

Vani Murthy


 

There is always a turning point in everyone’s life. For Vani Murthy, that happened as long ago as in 2007, when an acquaintance told her that if one tonne of paper waste could be collected and given for recycling, about 17 trees would be saved.

“Those statistics sunk into me,” says Vani Murthy. Vani is a major sustainable and zero-waste influencer with over a hundred thousand followers on Instagram. With extensive videos on composting tips, instructions, and other zero-waste hacks such as bio enzymes and zero-waste recipes, Vani Murthy has become a part of several households which have begun to adopt such sustainable practices in their lives.

Rather than mere words, Vani believes in the power of in-person demonstrations, which is why since the beginning of her journey, she rolled out several campaigns where she can demonstrate the simplicity of the practices herself: “I love doing demos. I just don’t talk. You have to showcase things, people capture what they see more than what they hear.” 

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